Coca Cola Case Study Essay

Coca Cola is the most popular drink I have decided to change both the packaging of the drink and the flavouring. This will be quite a challenging task to do, as I will have to do a lot of research on the existing product first. Research work will involve for example looking in the Internet and e-mailing to existing companies for information packs etc. I will offer all the opportunity to customers (people) and listen to there comments on my design of product comparing it to the original product, of course this will be first done by questionnaires and surveys etc. so different peoples views will be analysed at the end and the results will show me if my product will be successful in the market. My objective is basically to research into the different kinds of flavours that I could use to make the product Coca Cola this will also mean asking customers if they would prefer the logo itself to be changed aswell as the packaging. I will only make this product if there is a need in the market as if there is no need in the market my product will not sell which will mean I will not be making a profit. I will also need to consider the following: Taste Flavour Amount of flavouring Wrapping Texture Other please specify Other than the above I will also need to find out exactly how well the drink is selling at present to see just what other changes may be needed. Marketing is concerned with identifying customer’s needs and satisfying those needs at a profit in such a way that the customers come back again and recommend the firm to their friends. Marketing involves everything that an organisation has to make happen if customers are to be satisfied with its products. This is the reason why I have chose to market a mobile phone to my customers as there is a wider market out there for this product. In order for organisations to satisfy customers effectively and successfully, they would need to assess customer needs. By marketing my product I have met consumer needs and this involves developing strategies, which are then translated into a series of marketing plans. Marketing is, therefore, a planned purpose, which by ensuring a business satisfies customers needs and meets its business objectives helps it to outperform its rivals which I think I would be successful in doing as there is the younger generation who are constantly purchasing mobile phones and there is a great market out there. I would need to think about my objectives and in order to do that I would need to research about my product, plan everything out, take steady and smooth actions and try to be in control so that my product sells and then I may be able to meet my objectives. In order to implement a marketing strategy this requires making many decisions: What is the market? Non-competitive market Competitive market Monopoly Oligopoly How do we segment the market? Working out all the possible markets for a good is called segmentation and each part of the market a segment. What are the wants & needs of each segment? Businesses produce goods and services to meet the wants and needs of consumers everybody has wants and needs. What is the best price? If the demand for a good or service starts to increase, prices will follow and suppliers will devote more resources to producing that good or service. Which promotional method should be used? An efficient network of communications is essential for successful promotional activity. The promotional mix comprises all the marketing and promotional objectives of the marketing mix. How should we distribute the product/service? And changing environments mean that marketers’ needs for information are never ending. Social & cultural environment Economic Environment Political & legal environment Technological environment (E1) Produce a marketing strategy for a product or service with a clear understanding of the principles of marketing The marketing principle Many organizations think of marketing as sales. Others think of it as advertising. Twenty years ago students learned the four â€Å"p’s† of marketing: product, place, price and promotion, and today it’s the four â€Å"c’s:† customer, competition, cost and communication. Basically the definition of the market place is continually changing. Because of the fact I will be carrying a similar task, which will involve me to change or make my own product I will have to consider the following: Satisfying – Every and each customer wants their necessities to be met. Matching customers’ needs and expectations demands detailed answers to questions. They want the right goods, at the right time, at the right price. Because my product will be based on a soft drink many consumers would want to try new drinks so I will have to set a reasonable price for it to be sold at to satisfy customers. For example the drink coca cola is aimed at every one and also is reasonably priced. Identify: I would need to consider answering questions like how I will have to keep in touch with customer’s thoughts and feelings and perception about my goods and service? This would also involve identifying what features customers would prefer to have in my good/service. Anticipating: This involves looking at the future aswell as the present. I would need to consider what the public would like to have today and tomorrow. Baring in mind that consumer requirements change all the time such as people become richer and they might buy expensive drinks and even alcohol because they have more money so they would spend on a expensive drink so they stand out from the crowd. Communicating effectively with customers to satisfy their expectations: In order for me to produce any promotional activity I will need to communicate with my customers this would help me to find out there expectations and build an image with the world at large. Images would help others to form a judgment about what the organization stands for, and will influence their dealings with it. The way we communicate our product or service is part of the persuasion process, which would persuade customers to buy the product at whatever price. The ways that customers are persuaded comes under the promotional mix. In order to achieve the promotional objectives the marketing and promotional communication methods are used which come under the promotional mix. These can be broken down into two areas: 1. Controllable and 2. Non-controllable. Non-controllable communication – This includes marketing messages such as a result of word of mouth, personal recommendation or what customers think of a product or service, depending on how long a family has been using the product/service. Designer labels and brands influence consumers spending power. Controllable communication – These include messages that are carefully directed to achieve an organization’s promotional objectives. Such as: Advertisements- messages sent to the media to inform or influence the people who receive them. Direct mail-personally addressed advertising sent through the post. Sales promotions-techniques designed to increase sales, such as money-off coupons, free samples and competitions. Coca Cola should therefore study the communication process carefully. It should have a clear idea of what the message is whom it is sent to and what the outcome of sending it is. They should communicate effectively to always persuade consumers to go out to buy it and also have new advertising to persuade them after a while. Profitability: Profit is the key for marketing. If I don’t make a profit there is no point of me trading I will not be able to satisfy customers requirements or identify there anticipation without the resources to put into out going marketing activities. I need to develop Coca cola in order to achieve profits, which is what my objective for the marketing strategy is. I will need to consider a low price and a quality design. I would be able to see if the demand for Coca Cola has Increased or decreased after developing the product. I could improve it by changing the packaging, adding a different taste or flavour, design, price. I will need to consider the results of my questionnaires, which will be obtained from my primary and secondary research before I start making any changes to my product, as consumers will be asked if they would buy my developed product. Understanding Customer Needs: In order for me to make my final product a success I will need to anticipate change. This includes the age structure of the population and consumers income. Market research is the antenna of an organisation from which you could obtain accurate results of what drinks consumers prefer or what they suggest they would like to have changing to the product. This is where marketing research starts. I would need to consider what consumers would like in order to satisfy customers needs and wants which will show if my product is going to become successful. Most marketing activities are therefore designed to meet the needs of groups of customers within a market. I would need to find a sample of my consumers in order to find out their wants and needs so that I could produce or develop a product that satisfies them. The product is the first element in the marketing mix and the rest of the elements would need to be considered later. These may include developing the pricing for the product or service provided, working out how to distribute (place) goods to the customers, as well as how to promote them. Coca cola would need to understand customer, needs to be able to sell their product. In order to produce a product that will make them profit at the end of the day and customer’s wants could be met according to their needs. (E2) Appropriately identify, collect and use primary and secondary data relevant to the marketing strategy If you were to survey 100 people asking them do they drink Coca Cola this would be a difficult question to answer as Coca Cola can be found in several different brands. Some would prefer to choose a Coca Cola – Diet or light or classic, with cherry or with lemon, or with or without caffeine. About five years ago this would be a question that would be feasible to answer, as then Coca Cola existed in it’s original form. A survey that I conducted shows that many people preferred the original Coca Cola. However the results reveal that majority of them (i.e. 17 out of 20) are not satisfied with the packaging of the drink and would like it to be more colorful aswell as in various designs rather than just in one ‘rather boring’ design which has the been the same for quite so many years now. Another feature that customers (from the 20 people I interviewed) would like to see changes and improvements to is the size of the product. Further questioning revealed that th e reason for improving the size i.e. up to 5 litres would be convenient when holding family parties. These findings were very useful to me as they made me realize what the publics demand is and what I need to do to make the product acceptable in the market, which in return would help me make a profit. The twenty people I asked replied on the basis of looking at media, which is one of the things that influences the market. They thought that advertising was a good way to promote Coca Cola, as it is very common and popular. The secondary data shows advertisements are sold in spots and the daytime spots cost less because there are little audiences. Many people watch television in the evening the most as they relax so most of the advertisements are on then, and also mainly in the mornings as a lot of people turn the television on in the mornings. Out door advertising- poster sites in Britain are mainly in big cities alongside main roads close top the cities. They includes the sides and backs of buses, banners and boards at football and other sports events, both the inside and outside of London and other city taxis, bus shelters, and boards at bus and railway stations. Advertising time on TV is sold in ‘spots’ ranging from one minute down to seven seconds. Daytime spots, when audiences are low cost less than those do in ‘Peak time’- the evening when millions of people may be watching Independent Television. Most evenings from 5.30 p.m. to about 10.30 p.m. is peak viewing time when TV audiences are largest. The ITV companies usually show the same programmes, though they may show different advertisements. In the UK, ITV (including GMTV), channel 4 and channel 5 (1997), show advertisements between programmes and in intervals within the programmes themselves. A half- minute spot in mid-evening on a weekday could cost à ¯Ã‚ ¿Ã‚ ½1,250 on Grampian Television whereas a similar spot time cost on Carlton Television might be à ¯Ã‚ ¿Ã‚ ½23,000. One company, Grampian Television, serves only about 2,023,000 homes, but the London Region, whose programmes are provided by Charlton Television during the week and by London Weekend Televisions at weekends, has about 5,491,000 homes- 2 and a half times as many. TV advertising time in Britain is sold on the ‘spot’ system. A ‘spot’ can last for a few seconds as with many of the ‘still’ advertisements for local stops or for a minute or even occasionally more. ‘Spots’ are bunched into breaks which may contain just one advertisement, though this is rare, or several. Each of the programme companies charge different rates, or prices, for its spot time. It is not hard to see why. In 1998, à ¯Ã‚ ¿Ã‚ ½14,307 million was spent on advertising in Britain. Over 80 per cent of this was spent on display advertising of goods and services in the press, on television, radio, posters, direct mail and in the cinema. The remaining 20 per cent or so bought classified advertising (small ads), Financial and legal notices, company announcements, and recruitment advertising (job ads) and advertising in the business and professional press. Companies also spend substantial sums on other forms of communication but statistics are not always available. However, it is estimated that in 1995 à ¯Ã‚ ¿Ã‚ ½750 million was spent on exhibitions in Britain and substantial sums are also spent on sponsorship, sales promotion, mail order and other forms of activity.

Advertising: Make the Consumer Believe They Are Superior Essay

Advertisers persuade people into buying their products by making the advertisement appealing to the consumer. By relating alluring experiences that in most cases have nothing to do with the product at all. It is a psychological strategy that advertisers use to make the consumer believe that by buying the product they will be superior or they will get some kind of satisfaction out of it. Researchers have found a way to discover codes hidden in advertisements that make the unconscious mind want to buy the product. Advertisers relate the products to pleasurable experiences and they use emotional branding to make money. Researchers study the right language to sell a product or idea by trying to figure out a code to the unconscious mind of why people actually buy the product. According to (Clotaire Rapaille) from â€Å"The Persuaders† advertisers know how Americans feel about the product, â€Å"there are unconscious associations with every product that we buy†.† Every word has an unconscious code in every mind marketers understand the real need of the customer sometimes unspoken and they deliver give me want we want†. Marketers try to connect their products to the consumers they are persuasive and they have plenty of selling strategies to get to people to buy something. They relate the product to a certain group of people for example, there was an advertisement that was shown on the film â€Å"The Persuaders† that made a connection with happy people saying that Song a new airline is for happy people. It could be very difficult to get around in this world with a degree of self- awareness as to what’s happening because all these messages are trying to move us to act and make choices on an emotional level and probably the best way to not fall into this trap that advertisers put consumers into is not to believe in the advertisements. (Rusgkoff, Persuaders) Advertisers capture the attention of teens by relating cool or pleasur able experiences to products. They obtain their attention by telling them what’s cool. On TV commercials or at the stores that teenager are most likely to visit. Persuasion is an important role in capturing teen’s attention. Teens are easily persuaded into buying things by the media, advertisers know that teens have favorite celebrities and they use it to capture their attention. Teens attention is captured by the images and wordings that an advertisement has. There is a story that teens can identify just by the picture and by how well the advertisement is organized. It is so easy for teenagers to be amazed by some products being advertised. Teenagers want to have everything that is cool, everything that is going to make them stand out or popular among their own groups. (Rushkoff, Merchants) An example of emotional persuasion is that advertisers are trying to sell their products by making people believe that by buying a product they will be superior. Advertisers relate their products to culture, sports, family anything that is important to people. For example they might advertise something that has to do with a groups culture. Therefore consumers buy the product because they feel that it relates to their culture and makes them feel good. Emotional branding is used to describe a way of life. What people like to do or they are accustomed to do advertisers try to put it in their advertisements. Images and words are important to tell a story within an advertisement. Products are related to things that we enjoy doing advertisers want to make us think that the products we purchase make us who we are. An important strategy that advertisers use is imagery. Imagery displays pleasurable experiences or things that make people laugh. For example the joy they would feel if they bought energizer max batteries because the bunny is so catchy and gives a precedent of how the batteries work. (Maasik and Solomon) Having the correct picture in an advertisement can be very beneficial. Images are what capture peoples’ attention. Pleasurable experiences are shown in images so that the consumer is enlightened by the product and could see themselves in that pleasurable experience. Imagery is very important in selling products. It defines what people want and the words in the advertisement makes people see what advertisers want them to see and feel in order to sell their product. . Pictures give advertisements a sense of what the product means. A product can mean many things in an advertisement but the images show emotion towards things that people want.(Streeter) Images of desire are substituted for actual products on the advertisements advertisers goal is to transform desire into necessity. â€Å"Semiotics is a tradition of thought known for calling attention to the formal structures of signification, of meaning-making, in culture.†(Streeter) Advertisers use psychology to sell their products by associating products with pleasurable experiences, this is how consumers are persuaded into buying a product even though sometimes the pleasurable experience has nothing to do with the product being advertised. Advertisers want to know how the unconscious mind works when it comes to deciding whether or not to buy a product. They believe that the unconscious mind makes people buy things that they don’t need. Advertisers try to satisfy consumers’ needs throughout images and words to make them feel that they deserve to have that pleasurable experience that is being shown in the advertisement. Some ways that advertisers use psychology to sell their products is by making us think that we need the product but we buy a certain brand because it associates with something that we enjoy doing. For example, their favorite brands, things that they like, colors that they might find alluring. Advertisers are willing to pay these people for information to gather ideas for new advertisements. (Rushkoff,Persuaders) Day after day people are exposed to advertisements. There are advertisements in every building, any place we look at. People are being persuaded to buy things and many do not realize it. Many do not even imagine that behind those fascinating images there is a code that advertisers worked too hard to uncover so that people buy their product.

Theory Bases and Theory Constructs Essay Example | Topics and Well Written Essays - 750 words

Theory Bases and Theory Constructs - Essay Example Woodrow Wilson is viewed as the pioneer of public administration. Wilson made a distinction between political science and public administration. He asserted that public administration is a detailed systematic application of law. Before his distinction, public administration was regarded as a branch of political science. Frank Goodnow concurred with Woodrow and added that politics formulate policies and the administration executes these policies. Public administration has been largely taken as a science by related disciplines in the social sciences. Public administration encompasses study of people involved in managerial and administrative tasks in the various state organs. Theory bases are very important in reaching a discernible conclusion about a certain phenomenon. Public administration is conducted differently according to the various types and settings of organizations. Bureaucracy is evident in almost all organizations (Milakovich & Gordon, 2013) this gives rise to the application of the bureaucratic theory of administration. The theory was put forth by Marx Weber. He argued that, the core aspect of administration is determining who gives command to whom. Marx asserted that domination is common characteristic in an organisation. According to Marx, domination means the power relations between the ruled and their leaders. Consequently he added that legitimacy in exercise of power in any established authority is contributed by numerous beliefs in the organization’s setting. Domination brings about the need for administrative apparatus (Farazmand, 2002). For domination to be concurrent with its intended purpose, there is need to establish an administrative staff to execute demands and serve as a link between the leader (government) and led. Marx established certain constructs of domination; tradition, charismatic and legal domination. Legitimacy in traditional domination is brought about by inheritance, legal

Student-Oriented Assignment Example | Topics and Well Written Essays - 250 words

Student-Oriented - Assignment Example This focus on the student achieving the objective through the teaching methods is also applicable to nurses in their professional practices. The patients need to become the center of focus in providing the services. Patient-oriented practices in nursing are vital in providing quality healthcare services to the patient. Having the required attitude, expertise and dedications that focus on the best outcome in nursing will ensure that the patients get quality services. Patient-oriented services ensure that the patient is safe and get quality services through providing what is best for the patient. Providing quality services may need the cooperation of other nurses that is similar to the collaboration of the student in student-centered learning. The cooperation among nurses might include the exchange of options and ideas on how best to take care of the patient. There is also need to understand the patients’ requirements in providing these quality services and making a decision on the best option to use while being friendly to patients (Small & Small, 2011). Small, D. C., & Small, R. M. (2011). Patients First! Engaging the Hearts and Minds of Nurses with a Patient-Centered Practice Model. Online Journal of Issues in Nursing, 16(2), 1.

Financial Management in Banks Essay Example | Topics and Well Written Essays - 1000 words

Financial Management in Banks - Essay Example It is said to be very essential because it decreases the chances of loss and enhances profit expectation. Like any other firm, the ultimate objective of banks and financial institutions is to maximize profit and shareholder wealth. Financial management plays an important role in achieving these goals in banks. The crucial aspects of financial management such as capital budgeting, investment appraisal, capital structure and risk management are some very important considerations in banking operations. Maximization of profit and shareholder wealth is only possible if banks perform its fundamental activities i.e. advancing loans and receiving deposits in a manner that can minimize the elements of risk. For this purpose, the use of financial management is very important in banks. The preceding paragraphs elaborate the use of financial management in banks for the maximization profit and shareholder wealth and the importance of risk management techniques in this regard. Financial management is considered to be very crucial when a bank undertakes a new project or investment. Investment and capital budgeting decisions in banks are taken on the basis of positive NPV criterion. It is because of the fact that it is consistent with the notion of shareholder wealth maximisation as a positive NPV means increase in the expected bank cash flows (Schroeck, 2002). Therefore, when decisions are taken on the basis of positive NPV, they are expected to enhance profit as well as shareholder wealth in the form of share price maximization. These new projects and investments have a great impact on bank cash flows, earnings and shareholder wealth. The use of financial management capital budgeting techniques help bank to stabilise their rate of return and minimise costs. Risk management is one of the most essential aspects of bank activities. Managing risk is important for the purpose of profit and shareholder wealth maximization. Banks confront with lending capacity restrictions and rising cost of acquiring new funds. This makes it crucial for banks to invest their funds in a prudent manner by employing various risk management techniques (Froot and Stein, 1995). Risk management helps a bank to reduce the volatility of its expected cash flows and earnings and thus increase the chances of profit and shareholder wealth maximization. It protects a bank's stock price to fluctuate in response to market uncertainties and stabilises return on equity. Risk management can also lead to reduction of cost of capital as it enables banks to proactively acquire enough funds to meet its future investment needs. Shareholder value is also protected as risk management techniques prevent fluctuations in the market value of banks (Schroeck, 2002). Increasing competition in banking sector due to ever increasing number of banks is also becoming the major source of risk. Banks remain ready to advance loans without extracting complete information on borrowers' capacity and credit rating. This leads to increase in bank's credit risk because most borrowers fail to pay off the loans they acquire (Marquez, 2002). The risk in the banking sector has increased a lot in the recent year. Many

Psychiatric Mental Health Nurse Practitioner Research Paper

Psychiatric Mental Health Nurse Practitioner - Research Paper Example Additionally, they also consult with the various stakeholders such as legislators, communities, corporation and groups involved in mental health. One major requirement that these nurses should have is that they have to attain a master’s degree or one in doctoral in psychiatric mental health in order for them to qualify to be registered nurses in this field. Most of them operate private owned practices that allow them to provide primary care services to populations affected by psychiatric mental health. Based on this over view, this research paper will evaluate all the requirements that Psychiatric –Mental Health Nurse Practitioner Advanced Practice Registered Nurses in the US specifically looking at the ones applied in the state of Florida. Before an individual qualifies to be a Psychiatric-mental Health Nurse Practitioner, it is a requirement for them to attain a Bachelor of Science degree in Nursing and a Nurse Practitioner degree that might take at least to four additional training years. Further, these individuals also have to obtain Master’s of Science in Nursing or obtain a Doctor of Nursing Practice, which is usually an advanced program in nursing education where one has to practice for at least six hundred clinical working hours. In 2015, the DNP degree became the minimum degree requirement for those seeking to be enrolled for a degree in advanced practice registered nurses. b) The applicant is then authorized by the Board to practice under the supervision of a professional and registered nurses as a graduate or graduate practical nurse. The Board might require irregular reports from the supervisors and employers of the graduate nurse or graduate practical nurse to ascertain whether the individual has been in violation of Section 464.018(1) F.S. d) Further, any applicant that does not physically appear to sit for the licensing examination shall also not be

Privacy Policy Essay Example | Topics and Well Written Essays - 250 words

Privacy Policy - Essay Example Facebook collects more information than the other websites since it is an interactive website. Information regarding your friends, family relationship, and views on matters like religion, politics, music and various events also appear on Facebook. However, all the information given on Facebook is voluntary and the user is in control of the amount of information they put on the website. The websites automatically collect information when users interact with the websites’ tools, services, application or advertising. Information on geographical location, device type, IP address, URL referral and page view statistics is automatically sent by the users’ computer or cell phone. The privacy policy outlines the personal information that might be shared and with whom. The three websites indicate that only with users’ consent would they share information with a third party. However, the policy does not apply to law enforcement, authorized third parties and governmental agencies. Subpoenas and court orders from jurisdictions within the United States and outside are adhered to by the websites. Information is also shared with lawyers, companies, and courts in order to protect the website and its users from violators of the websites statement of rights and responsibilities. The websites also share information with companies in order to offer joint services. The websites share information with domain administrators allowing them to conduct maintenance of the users’ accounts. The websites clearly state that privacy policy is subject to change. In the case of Facebook, the changes apply to all the users’ information and account. A fan of the Facebook Site Governance page receives the notice directly while others only find the notice on the site. Google privacy policy does not reduce the users’ rights without explicit consent. Any privacy

Black Park in the UK and its macrofossils Essay

Black Park in the UK and its macrofossils - Essay Example The diversity index was used to assess invertebrate community according (Magurran (1991). Classification of functional feeding groups was done (Merritt and Cummins, 1996).   The chemical composition of the soil, the leaf detritus, and the functional feeding groups to test microorganisms, was done with covariance analysis (ANCOVA) and multi dependent analysis of variance (MANOVA) (yeast, bacteria and fungi) and invertebrate (density-dependent variable).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Samples were taken from dry soil areas, the floodplains and the lake area. The results in the soil samples and pollens collected along with leaf detritus were sieved and compared in terms of density, spread and age.  SamplesFrom dry soil areas, the floodplains and the lake area, the results are seen in the soil samples and pollens collected along with leaf detritus and sieved and sampled and compared to each other in terms of density and spread and the age.ResultsThe dry Soil Area displayed H olocene vegetation change as seen from the plant macrofossils and pollen from packrat middens ranging from 0 to 50,000 years.   (http://www.forestry.gov.uk/pdf/eng-ee-beds-wet-woodlands.pdf/$FILE/eng-ee-beds-wet-woodlands.pdf). Semi-arid landscapes appeared covered with sage, chaparral, and grassland. . Ttreeless tundra was replaced by birch pine and beech.  Ã‚   Beech sprouts on limestone areas at the head of the Thames estuary can be seen and signs of Alder can also be seen.   Herbivores that are now extinct or reduced in numbers can also be spotted.

Laptops in Lectures Essay Example | Topics and Well Written Essays - 750 words

Laptops in Lectures - Essay Example According to Fields, laptops use during lectures is the biggest distraction to listening of a student during lectures. This is because, when using the machine, so many catchy items may come along as in the internet, there is usually breaking news on celebrities which is an area of interest to most of the students in class. Fields further believes most of the addictives come with the use of internet which causes very big distractions like playing new games (Fields 1). I would like to disagree with this idea, as the use of computers in lectures can be used to establish the rate and level of attentiveness of a student while in class. Most of the students that are allowed to use these machines at lectures have the highest rate of concentration level. This is attributed to the fact that most of these students have to pay attention to any idea that a lecturer puts across and record it as well. This means that laptops increase the level of concentration and also allows the students to multi task.   According to Fields, there is heavy reliance on the internet for any source of information currently. Most of the students allowed to use laptops during lectures tend to rely on the internet for any new information which does not allow the students to use their brains to think even the most basics ideas. Most students have become so reliant on this technological gadget and even the most reliable sources of information that is found in books are currently not being paid attention to.  

The 2004 Elections in USA Essay Example | Topics and Well Written Essays - 500 words

The 2004 Elections in USA - Essay Example Many issues were raised at this time including alleged obstacles in voter registration, voter suppression, and reliability of the voting machines in question along with racial discrimination. Minor issues like registration offices rejecting forms because they were not printed on a certain type of paper and other major issues like voter eligibility issues, voter suppression - a lot of voters were turned away in trepidation of voting for the opponent etc. In A Note on the Presidential Election in Ohio, Dennis Kucinich said. "Dirty tricks occurred across the state, including phony letters from Boards of Elections telling people that their registration through some Democratic activist groups were invalid and that Kerry voters were to report on Wednesday because of massive voter turnout. Phone calls to voters giving them erroneous polling information were also common" clearly depicting the nefarious activities brimming during the elections. There were other instances like endless lines at voting stations bringing about general discomfort for people trying to get their votes in as the whole time balance went wrong for them. Moreover, road blocks put in place by the police were an enormous hold back for people trying to access certain polling places.

Long-Lasting Hostility Among Indians Towards British Rule Essay Example for Free

Long-Lasting Hostility Among Indians Towards British Rule Essay How far do Sources 10, 11 and 12 suggest that the Amritsar Massacre created widespread and long-lasting hostility among Indians towards British rule? Sources 10, 11 and 12 suggest that the Amritsar Massacre, the incident in which British troops under the order of General Dyer fired at a crowd of Indian protesters on the 13th April 1919, did create widespread and long-lasting hostility among Indians towards the British. Creating the British government to be portrayed as repressive and irresponsible. However, the alternative view presented by the sources is that Indians were not hostile towards the British, but they were in fact appreciative of their help and did not feel that they were repressive. The view of which the Amritsar Massacre did create widespread and long-lasting hostility amongst Indians towards British rule is presented in Source 11. ‘The Empire have become dishonest and unscrupulous, with no regard to the wishes of the Indian people.’ This article was written by Gandhi in 1920, which is shortly after the Amritsar Massacre, and the reliability of it is not that high as it is published in his own newspaper. Although it is still useful as Gandhi was a highly influential figure and supported by the masses so what he said would be key. Using strong words such as dishonest and unscrupulous, suggests strong feelings of hostility towards British rule. Also Gandhi feels as though the British are almost cheating the Indian people, meaning that the British are doing what they want without consulting the people they are ruling over. This source shows that the hostility felt by Indians was in fact widespread as it is written by Gandhi, a man who represented and was supported by the masses within India. This source does suggest that the Amritsar Massacre did create widespread and long-lasting hostility among Indians towards British rule. This theme of hostility towards British is also shown within Source 10, ‘Irresponsible government rights of human beings are denied to us.’ This extract is from a speech made by Motilal Nehru at the meeting of Congress a few days after the Massacre occurred. The usefulness of this is not as high as source 11 as we cannot be sure if the hostility was long-lasting as it is the same year as the Massacre itself. Although the reliability is still high Nehru was addressing the whole of Congress meaning he could not lie and also as it a few days after the Amritsar Massacre would increase the reliability as it will show the true feelings of Nehru. This extract shows that the Indians once again felt that the British were doing as they pleased without Indian voices being heard, which is also shown in source 11. However, as this source is written by Motilal Nehru, leader of the Indian National Congress, it is difficult to say from this source that hostility was in fact widespread as Nehru only represents the Indian National Congress which has the high caste community as a significant majority. Although this source does not show that the Amritsar Massacre created widespread and long-lasting hostility among Indians, however it does suggest that it was leading to this point. However, the alternative view shown within source 12 is that Indians were not hostile towards the British, but they were in fact appreciative of their help and did not feel that they were repressive. ‘Without British protection we would not be completely oppressed by their majority.’ This extract was from a Muslim shoe merchant, Hafiz Hussain, investigating Hindu-Muslim riots during the civil disobedience campaign in 1931. This extract is useful and also reliable as it is from a common Muslim who would have no reason to lie and would give an overview and insight into the situation. As Hafiz Hussain is talking about the pressure the Hindus put the Muslims under to close their shops as a mark of respect for an executed terrorist, he is glad that the British are protecting them as they would have no choice in closing their shops as the majority would oppress them into doing so. This shows that this hostility towards the British was not caused by the Amritsar Massacre but that of the execution of a terrorist. This suggests that the Amritsar Massacre was not the only reason widespread and long-lasting hostility among Indians towards British rule was created, it shows that other factors came into play. The view that the Amritsar Massacre created widespread and long-lasting hostility among Indians towards the British is shown mainly within source 11, as it is the most useful and reliable source, but also source 10 as well. Although source 12 does suggest that there were other factors leading towards the hostility among Indians towards the British its provenance is not as great as those of sources 10 and 11 combined. As source 10 is the most useful and reliable at showing the widespread and long-lasting hostility among Indians due to the Amritsar Massacre it outweigh the points given by source 12. Suggesting that that the Indian people did have widespread and long-lasting hostility towards British rule because of the Massacre.

The SayNo website Essay Example for Free

The SayNo website Essay The SayNo website with URL http://www. sayno. com/hallucin. html stated the other names of hallucinogens in which they are also known like Peyote, Mighty Quinn, Gelatin etc. It also discussed the signs and effects of using hallucinogens. Hallucinogens can cause paranoia and profound feelings. It first said what kind of drugs are hallucinogens then the meaning of hallucination. The categorization of hallucinogens and where it can be found can be also obtained from this website. For example, the category Ibogaine can be found in an African shrub. The website also posted the withdrawal process that can be done for the benefit of the drug user. It has also links on the 3 signs of Marijuana, the brain on drugs, the rave scene, why people respond differently to substances, and withdrawal and detox: get the facts. The emedicine website with the URL http://emedicine. medscape. com/article/293752-overview offered a good background for hallucinogens. It included the history and discovery of hallucinogens. It also talked about the pathophysiology of hallucinogens – meaning its classifications. The main groups include lysergamides, phenylethylamines, piperidines, indolealkylamines, and cannabinols. (Richards, 2006) It briefly discussed the Lysergamides, Phenylethylamines, Piperidines, Indolealkylamines, and Cannabinols. Other hallucinogens like mushrooms were also said in this website. The frequency of hallucinogen use was also posted in this website. International use of hallucinogens was also described here. Research on age and sex of hallucinogen users were also identified. It also generously posted the clinical history of hallucinogens as well as the physical symptoms of it. Links to an overview, differential diagnoses, treatment and medication, follow-up and multimedia of hallucinogens were also given here. I must say that this website is very informative. NSW wesite with the URL http://www. health. nsw. gov. au/public-health/dpb/publications/hallucinogens. html defined the term hallucinogen and gave the other forms of hallucinogens. Effects of hallucinogens – intermediate and long term effects were also discussed in this website. Tolerance and dependence to hallucinogens were also posted here. â€Å"Tolerance means that you must take more of the drug to feel the same effects you used to have with smaller amounts. With hallucinogens this happens very quickly. † (NSW, 2003) There were also laws given here that could put the user in jail or make them pay for a certain fine due to drug usage. They also gave a 24 hour confidential telephone counseling services. REFERENCES: NSW Health. (2003). Hallucinogens Factsheet. Retrieved April 11, 2009 from http://www. health. nsw. gov. au/public-health/dpb/publications/hallucinogens. html Richards, M. E. , Parish, B. S. , Cameron S. (2006). Hallucinogens. Retrieved April 11, 2009 from http://emedicine. medscape. com/article/293752-overview Say No. (2008). Hallucinogens. Retrieved April 11, 2009 from http://www. sayno. com/hallucin. html

Effect of sleep quality on perceived academic performance

Effect of sleep quality on perceived academic performance Purpose: The purpose of this paper is to study the impact of the quality of sleep of student of premier MBA institutes on their perceived academic performance. This study also aims to establish whether the burnout faced by students behaves as a mediator in the relationship between the sleep quality and the perceived academic performance. Finally, keeping work experience as a moderator, we also aim to study whether students with more than 12 months of work experience show any difference in the results when compared to those with less than 12 months experience. Design/methodology/approach: A questionnaire was designed using 3 pre-existing scales to measure Sleep Quality, Burnout and Perceived Academic Performance. This questionnaire was floated in the electronic format to students of XLRI Jamshedpur and other schools of business in India. A total of 163 students responded with completely filled in surveys. Findings: The study concluded that the Sleep Quality does not have a direct impact on the Perceived Academic Performance in the case of students without work-experience. However, the indirect effect is significant, and Sleep Quality affects Burnout, which in turn has an impact on Perceived Academic Performance. Research limitations/implications: One of the major limitations of the study was that majority of the respondents were from only one Business-school, viz. XLRI Jamshedpur. In order to generalize the result across all B-school students of India, more participants from other B-schools need to be contacted. Also, while the Academic Confidence Scale, used to measure perceived academic performance, is better than using only grades, a better scale needs to be developed to thoroughly measure the performance of students not only in examinations but also in class through learning capacity, etc. Originality/value: Previous studies have identified that there is certainly an impact of duration and quality of sleep on the academic performance of high-school (and younger) students, as well as on the organisational performance of professionals. However, no study has previously been conducted for students of MBA courses. Keywords: Sleep Quality, Perceived Academic Performance, Burnout, Exhaustion Paper Type: Research Introduction As the corporate world begins to get more competitive, greater demands are made by organisations from employees and even more from those in managerial capacities. These demands are met by working professionals who modify their lifestyles in order to dedicate more time and effort towards achieving the high standards set by a demanding corporate world. This includes habits such as skipping breakfast and sleeping less. Such characteristics are observed also among B-school students who live on or near campus. Apart from low duration of sleep, many students also have irregular sleeping patterns and their quality of sleep is often not very high due to disturbances and other reasons. This irregular sleep pattern and low quality of sleep result in a drop in perceived academic performance of students. The high levels of academic rigour encouraged by the premier B-schools of India result in a high requirement of hard work and a very large number of hours per week to be put into coursework. A continued high level of demand can result in students feeling a sense of burning out-which is defined by a drop in motivation levels to work, mental exhaustion and sometimes also leads to students questioning their courses and their own abilities. Irregular and poor quality sleep is likely to result in a quicker onset of burnout among students. It is to be expected that once students start burning out, their performance in class and their confidence in their academic capabilities begin to suffer. Prior studies have observed and established the effect of sleep quality on students of high-school and of younger ages. Some studies have also been carried out on students of under-graduate courses. However, our study is primarily aimed at observing these effects on students of Business schools only. We are also aiming to establish whether or not the burnout level of a student is a significant mediator on the effect of sleep quality on perceived academic performance. Research background and hypotheses Sleep Quality Sleep is a complex phenomenon to measure. Sleep quantity is considered universally as a good measure to evaluate this phenomenon but results indicate that for studies, researchers should use sleep quality than sleep quantity which includes many other factors other than just the duration of sleep (Vail-Smith et al, 2009). In some studies, sleep quality was measured by factors such as sleep environment, noise disturbances, other sleep accessories (Triangle Business Journal, 2010). Many other studies measured sleep by collecting information regarding not just the number of hours of sleep but also time awake in the middle of the night, time taken to fall asleep related factors (Business Wire, 2009) To suit our requirement for measuring sleep quality, Pittsburgh Sleep Quality Index (Sleep Medicine Index, 2010) was used. This index includes not only the number of hours of sleep but also any disturbances in sleep, sleeping waking up time, and the subsequent effects of the sleep pattern on the subsequent days functioning. The Pittsburgh Sleep Quality Index (PSQI) (Buysse et al. 1989a) helps to discriminate between good and poor sleepers. The different dimensions covered by this index are Subjective Sleep Quality, Sleep Latency, Sleep Duration, Habitual Sleep Efficiency, Sleep Disturbances, Use of Sleep Medications, and Daytime Dysfunction. It is comprises of 19 self-rated questions 5 questions that are by a roommate. In the end it generates seven scores by summing up the component scores of the seven components. For our research purpose, we have taken only the 19 self-rated questions only since in the B-School context many students stay in single rooms in hostels. Hence, including the other 5 questions will not aid in the research. For the scale items, see Appendix 1. Burnout No doubt the sleep quality affects the perceived academic performance but it alone will keep the research restricted. Hence, a mediating variable is used to explain the whole effect. So burnout is used as a mediator here. Burnout is a concept that is used mainly in the work related context. It is defined as a syndrome of emotional exhaustion, cynicism or depersonalization, and reduced personal efficacy. Common symptoms of burnout are stress, exhaustion, fatigue, lack of concentration etc. As stated above, usually burnout is used in work related context especially for executives, CEOs etc (Anonymous, 2002); however, we have extended its usage for B-School students as well. Since a B-School environment demands meeting deadlines, toiling hard working for long hours- all of which are reasons that can cause burnout. To measure Burnout, School Burnout Inventory (SBI) is used. This inventory comprises of three dimensions- exhaustion, cynicism towards meaning of school sense of inadequacy. Out of these, only first two namely, exhaustion cynicism are used in our research; inadequacy is not measured since it is not applicable for our sample students. For the scale items, see Appendix 2. Perceived Academic Performance Instead of taking the academic Grade point as a measure of the academic performance of a student, we took the perceived academic performance as an effective construct to measure the capability of a student. Since academic performance means understanding, assimilating reproducing the teachings not getting good grades alone. This has been cited as the militation in many studies before. According to researchers, learning satisfaction from the course sheds more light on the topic of academic performance. (Garger et al, 2010) To measure the perceived Academic Performance for the B-School student, Academic Confidence Scale (ACS) is used. This scale has six factors namely, studying, understanding, verbalizing, clarifying, attendance grades. Out of these, verbalizing clarifying are not very relevant variables in a B-School context since these are basic skills which are expected from all students of B-schools. For the scale items, see Appendix 3. Work Experience as Moderator Research has been done linking sleep deprivation with burnout in corporate environment. The continuous stress that people in jobs feel is more especially at the higher levels in the organization (Anonymous, 2002). This continuous exposure to the high levels of stress gives students with more than 12 months of work experience more ability to handle low quality sleep and therefore, it should not affect their performance. Sleep Quality Burnout Burnout has a variety of causes and symptoms that erode the mental, emotional and spiritual quality of life. (Francis, 2006) Among other symptoms, sleep quality is considered as one of the major symptoms of burnout in humans. During sleep our body releases hormones etc which are used to repair damaged cells etc. Lack of sleep stops this process and hence leads to irritation, frustration, fatigue-all symptoms of burnout (Francis, 2006). Human body has a natural way of relieving stress through sleep (Spencer, 1987). Research has been done linking sleep deprivation with burnout in medical students (Dyrbye et al, 2006) corporate (Anonymous, 2002) but no such study has been done in B-School students. This research gap has been identified used in our model. Burnout and Perceived Academic Performance Students who feel energetic feel the vigour to perform give good academic results compared to their counterparts (Schaufeli et al, 2002). Burnout levels of students indicated by stress, fatigue etc cause low performance by students in academics this result is true not just for people of a particular nationality but has been proved for people of many countries (Schaufeli et al, 2002). This result can be used here as well for linking the burnout to academic performance of B-School students. Since in a B-School environment, there is a high stress work load which causes burnout to a large extend hence can affect the academic performance of the students. Sleep Quality and Perceived Academic Performance In the past, extensive research has been done in the area of sleep affecting academic performance. Most of the students who complained about sleep difficulties showed a drop in the performance compared to the others. (Anonymous, 2008). Regular proper sleep patterns among others are healthy habits which affect the grades a student gets. (Paul et al, 2008). Especially in a college environment, the students who take enough sleep, tend to score better than the others who sleep less. (France. 2009). Sleep patterns of college students are unique since it is influenced by work-related stress, parties, communal living arrangements etc. (Vail-Smith, 2009) This is an interesting observation as peoples attitude here are determined, to a large extent, by the group dynamics. Methods Sample The targeted sample consisted of B-school students studying in a 2-year full-time Post-Graduate course in MBA. Most of the respondents were students of the first year who have spent approximately 9 months in the course. However, some students of the second year have also been contacted to take their responses. The questionnaire, consisting of 33 items, was hosted online on Google Documents and the link to the form was sent personally to students via email and instant messages. The form contained no personal information that could be used to identify the respondents. In total, 163 respondents filled in the questionnaire. Of these, it is estimated that 131 respondents are from among the first and second year students of XLRI Jamshedpur. The remaining 32 respondents are from other institutes across India. Measures Our model consists of 3 constructs and one moderator as given below. The constructs were measured using modified versions of pre-existing scales as indicated below. Figure 1: Model Sleep Quality Work Experience Burnout Academic Confidence Sleep Quality Sleep Quality was measured using the Pittsburgh Sleep Quality Index (PSQI), a 24-item scale that consists of various types of questions ranging from subjective questions to multiple-choice questions, as well as some questions based loosely on the Likert Scale. Of the 24 items present on the PSQI, we have modified the scale to exclude the last 6 items (refer Appendix 1), since these are not applicable to B-school students. These questions are to be answered if the respondent generally sleeps with a partner or room-mate, and if the room-mate has observed any irregular sleeping patterns. Burnout Burnout has been measured by the School Burnout Inventory, developed by Salmela-Aro et al (Salmela-Aro,K. et al, 2009). This inventory was developed to be used on higher secondary school students and contains 9 items that measure burnout on 3 dimensions-exhaustion due to coursework, cynicism towards school and inadequacy at performing well at school. Of these dimensions, we have chosen to study only exhaustion and cynicism, since inadequacy is not applicable to students of the age of MBA students. Therefore, the scale has been modified to include only 7 questions in the final questionnaire (refer Appendix 2). Perceived Academic Performance The perceived academic performance is measured by using the Academic Confidence Scale (ACS) (Sander, P. Sanders, L., 2003). This scale consists of 24 items based on 5-point Likert scale. The questions measure Academic Confidence in 6 dimensions-Studying, Understanding, Attendance, Grades, Verbalizing, Clarifying. Of these 6 dimensions, the last 2 are not applicable for students of B-schools, since it is assumed that these students would show an accomplished level of verbalizing and clarifying aptitude. Of the remaining questions, we have chosen 8 items (Appendix 3) that display the best coefficients for the remaining 4 dimensions. Analysis The analysis is carried out for both Moderator Analysis and Mediator Analysis. For types of analysis, we are using the four-step method developed by Baron and Kenny (Baron, R.M. Kenny, D.A., 1986). For Moderator Analysis, we initially select all cases for which the student has work experience greater than 12 months and carry out the analysis. Similarly, the same is carried out for students having greater than 12 months of work experience. Finally, all cases are taken to carry out the Mediation Analysis. In order to measure the significance of mediation analysis, the Sobel Test is carried out as well. Results Sleep Quality and Burnout The regression analysis was carried out to find out the relationship between sleep quality burnout. It was carried out for both the values of the bi-variate moderator. Relationship Significance Unstandardised coefficient Standardised coefficient R Square Work experience 0.000 0.453 0.405 0.164 Work experience > 12 m 0 0.428 0.444 0.197 Overall 0 0.461 0.442 0.195 Table 1: Results for Sleep quality Burnout As we can see from the above table, the relation is significant in all the three cases the impact is also almost the same. From the values of beta and B, we can interpret that for every B-School student a poor sleep quality leads to increase in burnout. This could be attributed to the fact that burnout is a physical a mental condition which is same for the all the human beings. Every human being needs sleep to recover energy though the time duration of the requirement may be different. But a minimum amount of sleep is necessary for all. Burnout and Perceived Academic Performance The regression analysis was carried out to find out the relationship between burnout and academic performance. It was carried out for both the values of the bi-variate moderator. Relationship Significance Unstandardised coefficient Standardised coefficient R Square Work experience 0.001 -0.53 -0.355 0.126 Work experience > 12 m 0.002 -0.541 -0.355 0.126 Overall 0 -0.527 -0.353 0.125 Table 2: Results for Burnout Perceived academic Performance As we can see, here also burnout level increase leads to a decrease in the perceived academic performance of an individual. This shows that a persons perceived academic performance is affected by the burnout level. This in turn proves the hypothesis stated and reinforces the previous researches done on the same subject. Sleep Quality and Perceived Academic Performance The regression analysis was carried out to find out the relationship between sleep quality perceived academic performance. It was carried out for both the values of the bi-variate moderator. Relationship Significance Unstandardised coefficient Standardised coefficient R Square Work experience 0.883 -0.040 -0.024 0.001 Work experience >12 m 0.009 -0.443 -0.302 0.091 Overall 0.081 -0.213 -0.137 0.019 Table 3: Results for Sleep quality Perceived Academic Performance As we can see that the significance level is within the confidence interval only for the values with work experience > 12 months. The likely reason for this can be that people with work experience are used to maintaining high pressures on the job. Working round the clock, meeting deadlines etc are a part of their lives and they dont feel much difference when they enter a B-School. In contrast to this, freshers (college graduates) are not accustomed to a hectic schedule. The model with the results is shown below: Figure 2: Model with the moderator values Values on the left hand side are values for work experience less than 12 months; Values on the right hand side are values for work experience more than 12 months *symbolises that the result is significant Discussions and Implications As we can see, that the total effect is significant but is attributed to the indirect effect only and not to the direct effect. Also, the net magnitude of the total effect is very less. The factors that can be attributed to these results can be as follows. Over a period of time, human body adapts itself to any routine. Here the timing of our research plays an important role. Most of our respondents are 1st year MBA students who have spent almost nine months in a B-School. Nine months is a long enough time for the human body to adapt to such any change in routine. Had this research been conducted when the students entered the B-School, results might have been different The age group of all the respondents is between 20 to 30 years. In this age group predominantly, the human body has the energy, stamina the will to withstand any adversities in the external environment. If such a study is conducted in people of a different age group, their body might not have the vigour and will to withstand harsh environment circumstances Also, as we saw that the direct relationship between sleep quality perceived academic performance is significant only in the case of people having work experience more than 12 months. As we know, across B-Schools in India, number of students with prior work experience is less compared to the others. Hence, had the research been conducted for B-Schools overseas as well, the results might have been different with a significant direct effect as well. This research highlights the relationship between poor sleep quality burnout of students in B-Schools. This further leads to a dip in their perceived academic performance. To avoid this, B-school administration should consider preparing the schedule or curriculum of the academic year in such a way that the students dont need to compromise on their sleep quality. This will help them maintain attentiveness, concentration, etc. this in turn will help them improve their perceived academic performance. Also, the hectic life-style in a B-school takes its toll on mental health of the students by making them cynical in their approach towards their courses/academics due to burnout. Limitations Following are the limitations we encountered during this research study: Sample size not large enough: Although, responses from 163 respondents were collected but, still larger number of respondents if covered would lend more accuracy to the research findings. Also, majority of the respondents (about 80%) are XLRI students, research findings could be much more accurate if we can collect more responses from other B-school students. Timing of the survey: Since, after spending about 9-10 months in a B-school environment, students become habitual to this kind of a life style, so the impact of sleep quality on burnout or their perceived academic performance subsides. Had this research been conducted when the students would have just entered the B-school, responses would have been more impactful. Age group of the respondents: Since, most of the students in a B-school are in the age group of 20 to 30 years, they have much more will power their capabilties in terms of adapting to the needs of the environment are much more. Thus, they easily adopt to the lifestyle requirements of a B-school. Homogeneous group: These responses are collected from the respondents belonging to the same race culture, thus, the group is homogeneous. Responses should also be collected from the students of foreign B-schools who belong to different race, culture, religon ethnicity then, the findings would be far more accurate diverse. Group Dynamics: Group Dynamics play a very important role in influencing the behaviour of B-school students. Since, almost everybody sleeps late in the night, so it becomes a norm nobody feels that he/she is not getting enough sleep or he/she is being sleep deprived. Future Scope The scope of this research can be extended in future as follows: Increase the sample size to include students from other B-schools also, not only students from top B-schools. Also, students from foreign B-schools can be included in the sample. Similar research can be done for students who are not B-school students but, tend to follow similar life-style, like aspirants preparing for competitive entrance examinations. As already stated above, this research should include the responses of the students studying in foreign B-schools. Probably, then we will be able to make general statements about the characteristics of all B-school students. We need to measure the effect of Group dynamics also in our research study since group behaviour is known to influence the norms in the group. The timing of the research study is very important. Research should be conducted at the start of the B-school session for new admits who have not become habitual to B-school lifestyle. References Anas, B. (2009), Sleepless On Campus, McClatchy Tribune Business News. Training Development Anonymous (2002), To burnout and back: CEOs are top candidates for stress overload. Admit it or face the consequences, Profit. Toronto: Sep 2002. Vol. 21, Iss. 5; pg. 70 Anonymous (2008), Study Finds Lack of Sleep, Excessive Computer Screen Time, Stress and More Hurt College Students Grades; University of Minnesota study is the first to present data showing direct link between health-related behaviors and grades, PR Newswire. New York Baron, R.M. and Kenny, D.A. (1986), The moderator-mediator distinction in social psychological research: conceptual, Strategic, and statistical considerations, Journal of Personality and Social Psychology, Vol. 51, pp. 1173-82. Bower, B. (2002), Snooze Power, Science News.  Washington:  Vol.  161,  Iss.  22; pp. 341.  Alexandria Vol.  48,  Iss.  11;   pp 8 Business Wire (2009), First-of-Its-Kind Sleep Innovation Helps Consumers Measure and Manage Sleep Quality to Achieve a Better Nights Rest., , last accessed on 23-March-2010 Dyrbye, L.N., Thomas, M.R., Huntington, J.L., Lawson, K.L., Novotny, P.J., Sloan, J.A., Shanafelt, T.D. (2006), Academic Medicine: Volume 81 Issue 4 pp 374-384 France, K (2009), SWArticle: Sleepless on Campus, The Carletonian, 2009 Fall Issue 4, , last accessed on 23-March-2010 Francis, L. (2006), More on Burnout, Qualified Remodeler. Chicago: Apr 2006. Vol. 32, Iss. 4; pg. 22 Garger, J., Thomas, M., Jacques, P.H. (2010), Early antecedents to students expected performance, International Journal of Educational Management, Vol: 24, Iss 2, pp. 129 138 Paul, M., Panton, C., Marzigliano, N (2008), Do Students With Healthy Habits Perform Better In Their Academics? Allied Academies International Conference. Academy of Educational Leadership. Proceedings. Cullowhee:Vol. 13, Iss. 2; pp. 47-55 Salmela-Aro,K., Kiuru,N., Leskinen,E. Nurmi,J. (2009), School Burnout Inventory (SBI): Reliability and Validity, European Journal of Psychological Assessment 2009; Vol. 25(1): pp.48-57 Sander, P. And Sanders, L. (2003), Measuring confidence in academic study: A summary report, Electronic Journal of Research in Educational Psychology, No. 5-3 (1), pp.113-130 Schaufeli, W.B., Martà ­nez, I.M, Pinto, A.M., Salanova, M. Bakker, A.B. (2002), Burnout and Engagement in University Students: A Cross-National Study, Journal of Cross-Cultural Psychology; Vol 33; pp 464 Sleep Medicine Institute (2010), Pittsburgh Sleep Quality Index, , last accessed on 23-March-2010 Sorohan and Gordon, E., (1994), To Sleep, Perchance To Learn, Training Development.  Alexandria:   Vol.  48,  Iss.  11;   pp. 8 Spencer, D. (1987), Spacing Out at Work May Help Ward Off Job Burnout, St. Louis Business Journal. Vol. 8, Iss. 5; Sec. 3. pg. 5C Triangle Business Journal (2010), Soft? Firm? When Choosing a Mattress, One Firmness Does Not Fit All, , last accessed on 23-March-2010 Vail-Smith, K., Felts, W.M. Becker, C. (2009), Relationship Between Sleep Quality And Health Risk Behaviors In Undergraduate College Students, College Student Journal, East Carolina University, Vol. 43 Issue 3, p924-930 Appendix 1 Pittsburgh Sleep Quality Index INSTRUCTIONS: The following questions relate to your usual sleep habits during the past month only. Your answers should indicate the most accurate reply for the majority of days and nights in the past month. Please answer all questions. 1. During the past month, what time have you usually gone to bed at night? BED TIME ___________ 2. During the past month, how long (in minutes) has it usually taken you to fall asleep each night? NUMBER OF MINUTES ___________ 3. During the past month, what time have you usually gotten up in the morning? GETTING UP TIME ___________ 4. During the past month, how many hours of actual sleep did you get at night? (This may be different than the number of hours you spent in bed.) HOURS OF SLEEP PER NIGHT ___________ For each of the remaining questions, check the one best response. Please answer all questions. 5. During the past month, how often have you had trouble sleeping because you . . . a) Cannot get to sleep within 30 minutes Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ b) Wake up in the middle of the night or early morning Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ c) Have to get up to use the bathroom Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ d) Cannot breathe comfortably Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ e) Cough or snore loudly Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ f) Feel too cold Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ g) Feel too hot Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ h) Had bad dreams Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ i) Have pain Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ j) Other reason(s), please describe__________________________________________ __________________________________________________________________________ How often during the past month have you had trouble sleeping because of this? Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ 6. During the past month, how would you rate your sleep quality overall? Very good ___________ Fairly good ___________ Fairly bad ___________ Very bad ___________ 7. During the past month, how often have you taken medicine to help you sleep (prescribed or over the counter)? Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ 8. During the past month, how often have you had trouble staying awake while driving, eating meals, or engaging in social activity? Not during the past one month _____ Less than once a week _____ Once or twice a week _____ Three or more times a week _____ 9. During the past month, how much of a problem has it been for you to keep up enough enthusiasm to get things done? No problem at all __________

Industrialization Essay -- History Historical Industrial Essays

Industrialization The Industrial Revolution began over two centuries ago and has had a major impact on every current world power. It began in a group of islands off the North West coast of Europe and has been imitated or tried by every nation looking to increase its wealth and power throughout the world. Industrialization came out of the basic ideas of capitalism because it fostered to individuals who were willing to take high risks in hopes of high returns on their investments. These investments included factories and machines that would be put to use by people to better their standard of living. These entrepreneurs would return their profits back into the expansion and improvement of their factories and machines. This method, included with the low wages being paid to the workers, would in return yield the factory owner more and more money. One element of industry that cannot be forgotten is the fact that the industry must follow the trends and tastes of the current society and if not it is inevitably going to fail. To stay ahead of the competition that is created in a society that has competing factories one must continually be seeking out new products and improving the old ones, one also must do everything they can to reduce the cost of the products to the consumer. The process of cost reduction goes back to affect the workers salary because the less an owner has to pay its employees the cheaper a product can be produced. The natural resources needed in an industrialized nation cannot be produced by one nation alone, but must rely on the imports from poorer countries that are still in the beginning stages of industrializing. Since the beginning of the British industrialization many ... ...pe us into what we are today. Notes 1. Bruland, Kristine, British Technology and European Industrialization (Cambridge: Cambridge University Press, 1989), 3. 2. Kemp, Tom. Industrialization in the Non-Western World. (New York: Longman Group Limited, 1983), 4. 3. Kemp, Industrialization in the Non-Western World, 10. 4. Kemp, 13. Bibliography Bruland, Kristine. British Technology and European Industrialization. Cambridge: Cambridge University Press, 1989. Cody, David. â€Å"Child Labor,† http://65.107.211.206/victorian/history/hist8.html (22 October 2000). Kemp, Tom. Industrialization in the Non-Western World. New York: Longman Group Limited, 1983. Silverio, Felix. â€Å"Conditions of the Working Class and Child Labor,† http://www.gober.net/victorian/reports/labor.html (28 September 1999 Related Link

Medieval Torture Essay -- essays research papers

Torture (Latin torquere, â€Å"to twist†), in law, infliction of severe bodily pain either as punishment, or to compel a person to confess to a crime, or to give evidence in a judicial proceeding. Among primitive peoples, torture has been used as a means of ordeal and to punish captured enemies. Examination by torture, often called the â€Å"question,† has been used in many countries as a judicial method. It involves using instruments to extort evidence from unwilling witnesses. In ancient Athens, slaves were always examined by torture, and for this reason their evidence was apparently considered more valuable than that of freemen. A free Athenian could not be examined by this method, but torture may have been used occasionally in executing criminals. Under the Roman Republic only slaves could be legally tortured, and as a general rule, they could not be tortured to establish the guilt of their master. Under the Roman Empire, however, by the order of the emperor, torture was frequently inflicted even on freemen to obtain evidence of the crime of laesa majestas (â€Å"injured majesty,† or crime against a sovereign power). The statesman Cicero and other enlightened Romans condemned the use of torture. Until the 13th century torture was apparently not sanctioned by the canon law of the Christian church; about that time, however, the Roman treason law began to be adapted to heresy as crimen laesae majestatis Divinae (â€Å"crime of injury to Divine majesty†). Soon after the Inquisition was instituted, Pope Innocent IV, influenced by the revival of Roman law, issued a decree (in 1252) that called on civil magistrates to have persons accused of heresy tortured to elicit confessions against themselves and others. This was probably the earliest instance of ecclesiastical sanction of this mode of examination. During the Middle Ages the influence of the Roman Catholic Church contributed to the adoption of torture by civil tribunals. The Italian municipalities adopted torture early, but it did not appear in other European countries until France legalized its use in the 13th century. Ultimately, torture became part of the legal system of every European nation except Sweden and England. Although torture was never recognized in the common law of England, it was practiced by exercise of the royal prerogative. In the American colonies torture was illegal; the few instances of its use were in ... ...nclose the head. Some resembled iron masks, with holes for mouth, nose and eyes. The victims mouth was clamped shut by an iron band passing under the chin and a flat piece of iron projected inside her mouth. This mouthpiece was sometimes armed with a short spike. The whole contraption was fastened round the neck with a heavy padlock. Branks were not only used to punish nagging wives. Any women found guilty of malicious gossip and slander, abusive language or breaches of the peace were silenced in this way. The branks were also padlocked on women convicted of witchcraft and condemned to die at the stake - but for a different reason. They prevented the unfortunate creatures for screaming horrible curses on their tormentors. References Medieval Punishment - Torture and Executions in Europe - 1100-1600 -- Cy Stapleton Rack, Rope and Red-Hot Pincers: A History of Torture and Its Instruments by Geoffrey Abbott Reissue edition (July 1995) Trafalgar Square The Book of Execution: An Encyclopedia of Methods of Judicial Execution by Geoffrey Abbott Reprint edition (August 1995) Trafalgar Square Torture by Edward Peters Expanded edition (December 1996) University of Pennsylvania Press

Harry Houdini Essay -- Essays Papers

Harry Houdini What comes to mind when one thinks of Harry Houdini? There are many things one could say, magic, escapes, perseverance, hard work, determination, fame, etc. Houdini was a master magician as well as a superb escape artist. (Harry 1) Houdini was one of the most determined men in history. He was so obsessed with achieving his goal that no matter what got in his way he pushed it aside. Even if it were his parents he would ignore them. Many things got in his way but he was so focused that he ignored them. This is the story of the greatest Magician that ever lived. On April 6th, 1874 Ehrich Weiss (Harry Houdini) was born to Rabbi Mayer Samuel Weiss and his wife Cecelia on March 24 in Budapest, Hungary. (Timeline 1874 1) After Erich was born, his father had many problems in Hungary and came to Wisconsin. The Weiss family joined Rabbi Weiss in Appleton, Wisconsin, where he led a small Reform congregation. At age nine, Ehrich and some neighborhood friends establish a five-cent circus. Wearing red woolen stockings, he bills himself as "Ehrich, The Prince of the Air." (Timeline 1874 1) Harry Houdini lived a very rough childhood. His father had failure after failure. Since Weiss couldn’t survive in Wisconsin, he brought Erich with him to New York City. In the city, they lived in a boardinghouse on East Seventy-ninth Street. Ehrich works a variety of jobs to help support the family. In 1891, Ehrich teamed up with Jacob Hyman, a friend from his job at neckwear cutting firm. They form a magic act called â€Å"The Brothers Houdini.† (Timeline 1874 1) All his life Ehrich loved magic. One magician he especially admired was Robert-Eugene Houdin. Ehrich started calling himself â€Å"Harry Houdini.† The next year Eric experienced a grave tragedy. His father died on October 5, 1892 at the age of 63. (Timeline 1874 1) Ehrich was seventeen years old. He had experienced such a hard life that he just kept on going. Many people said that his childhood was the reason that he was so mentally strong and determined. Meanwhile â€Å"Harry† as he called himself now was performing on the Midway at the World’s Columbian Exposition in Chicago. Later that same year, Jacob Hyman left The Brothers Houdini and was replaced by Harry’s brother Theodore, or Dash as he liked to be called. That summer, Harry met fellow performer Wilhelmina Beatrice Rahner. After three weeks of getting to... ...(Timeline 1912 1) Later that year, the legacy of Harry Houdini ended as he died in Detroit on Halloween, from complications of appendicitis. Several days earlier, a student had struck him in the stomach in his dressing room, even though he was hurt, he refused to cancel his shows until it was too late. His death triggered mourning and tributes around the world. Houdini's funeral was held on November 4th at the Elks Clubhouse on West Forty-third Street in New York. As many as two thousand mourners packed the ballroom, and the event was widely covered. (Timeline 1912 1) In conclusion, I feel that Harry Houdini was the greatest Magician that ever lived. He was so talented that he was able to do more than just magic. He amazed people for years and was probably 100 years ahead of his time. Harry Houdini will never be forgotten for his achievements. Works Cited Harry Houdini, Master Magician: A study of a master’s childhood and how it affected his adulthood. December 13,2000 Timeline of Harry Houdini’s Life, 1874-1898 December 15, 2000 Timeline of Harry Houdini’s Life, 1899-1910 . December 15, 2000 Timeline of Harry Houdini’s Life, 1912-1926 December 15, 2000

Evaluate the regulation of care provision for looked after children and young people Essay

The organisation that support carers and who regulates them include: The General Social Care Council (GSCC) is responsible for the registration of all people who work in social services in England and for regulating their education and training. This includes those working with adults and with children. Local Authority Children’s Services: Ofsted are responsible for the inspection of local authority arrangements, for the protection of the children within them. These unannounced inspections look at how well the local authority and its partners identifies, helps and protects children in the local authority area, and safeguards the organisations that are responsible for children in vulnerable positions or may need extra looking after, for example children in foster care. The Care quality commission (CQC) deals with the essential standards to make sure quality and safety is taken into account. This includes places that care is provided such as the District general hospital and car e homes. The CQC has the authority to take action on behalf of people who use services that may be unsatisfactory. This can only take action if there is reason to think that anyone’s basic rights or safety are not being met. The CQC can make particular actions in reaction to risks seen as serious. For example, the CQC can request that a care home or hospital is closed until the provider reaches the safety requirements, otherwise suspension will go forward. The CQC can take a service off the register without question when necessary. Third section organisations are also in place for the protection of children; these can be charity organisations which receive both public and private funding. These organisations include: Barnados- This is a charity which helps to support: vulnerable children, children’s families, communities and young carers. Their job is to prevent as much child poverty, child abuse and child sexual abuse from happening. They campaign for the rights of children and provide a range of support including: counselling, fostering, adoption, training and educational services. For more than 100, 00 children and young people and their families, they also help asylum seeking children. It is one of the biggest children’s charities in the UK and raises money through high streets stores, local retail shops and second hand stores as well as an online shop.  NSPCC- Their â€Å"aim is to end cruelty to children in the U K.† The NSPCC helps children at risk, by helping those who are the subjects of: neglect, physical abuse and sexual abuse. They also help children under one, looked after children. To help end cruelty to children and young people in the UK, they create and deliver services that will be capable for protecting children and young people. They provide support and advice for adults and professionals if they are concerned about a child. They work with organisations to make sure that they will effectively achieve protection of children and young people and campaign for changes to legislation for the protection and rights of every individual child. Childline is a service that children and young people can contact for free if they are ever in need of talking to someone confidentially about general issues and problems, big or small. If a child is worried, scared, upset or just in need of talking to someone they can contact Childline and someone can provide information and support where they can call free, have a 1-2-1 chat online on an instant chat service, send emails, message on the Childline message boards or Ask Sam. â€Å"Whenever children need us, Childline will be there for them- 24 hours a day, 7 days a week, and 365 days per year.† Private Providers are put in place for the care of children such as: private nurseries that provide day care for the carers of children, where they pay for them to be looked after. The Early Years Foundation Stage (EYFS) is part of the governments’ wider scheme. It is laid out in the Children’s Plan and Every Child Matters, which gives every child a chance to start develop ing early on in life. Every nursery that is registered in England is inspected by CQC against the EYFS.

Gender Mainstreaming: Taking Action, Getting Results Essay

Outline stimulateual practice approach, sexuality synopsis and consideration of sexuality- mad indications ar required for developing sex- minute programs and achieving the final stages of grammatical sexual practice uprightness and fair to middlingity. I. Definitions of grammatical sexual activity blindness, twinity, fair-mindedness and bias. II. The some grand events in exploitation of sex and develop manpowert approaches. III. The role of sexuality analysis in sexuality mainstreaming. IV. Examples of sexual practice subtle indicators.V. GDP as a gender blind indicator.VI. Plan for reducing prevalence of male patients at STD clinics.VII. sexual activity-sensitive protagonism plan.VIII. deflection between a cyberspace and confederation in the context of advocacy.Gender approach, gender analysis and consideration of gender- sensitive indicators argon required for developing gender-sensitive programs and achieving the goals of gender equity and equality. The approach ignoring the well-disposed and economic leavings between custody and women is considered to be gender blind. A comprehensive analysis of the roughhewnwealths economics is im practical without considering this important aspect. Gender perspective needs to be employ to economics analysis of the rate of womens unemployment in developing countries, for example. Terms of gender equality and equity pay got convertible meanings.Thus, gender equality means equal rights for some(prenominal) men and women, while gender equity denotes fairness in dispersion of mens and womens responsibilities. For example, men and women can have a admit on the same executive post. Still, just about managers atomic number 18 men, while women argon anticipate to be under their ferule. The majority of employers would conduce preference to male specialists because they will not need maternity leaves. This phenomenon of favouring men everyplace women is c all in alled gender bias.First Conference on Women held in Mexico in 1975 was a significant step forward. The main objective of the coming together was womens full integration intothe lodge development. The second Conference on Women was held in Copenhagen in 1980, the third in capital of Kenya in 1985. The questions of womens equal foothold with men were raised at these meetings. capital of Kenya conference indicated a conjure to gender perspective in economics analysis, considering the difference between women and men within different spheres of life. Gender questions were discussed at a telephone number of UN meetings in 1990s. Human rights conference in 1993 coined the concept of reproductive rights as serviceman rights. The evolution of understanding presupposed the shift of stress from statistic and medical aspects to accepting the differences between genders and providing equal rights and opportunities in various spheres of life.The term gender mainstreaming denotes the strategies aimed at achie ving the goal of gender equality. It presupposes shift to the gender perspective an accepting the living differences in mens and womens opportunities. Other ways for reaching the goal are taking into consideration gender relations, changing the current legislation concerning the difficulty and gender analysis. Gender analysis consists of investigation of the nature of differences and establishing of the cause-and-effect relations between gender differences and inequality. Knowing the roots of the problem, it would be easier to olfactory perception for its solutions. For this reason, gender analysis may be regarded an integral part of gender mainstreaming. It is adjuvant for defining the socio-cultural variables and following manipulating them.A gender-sensitive indicator denotes soft or duodecimal measurements of miscellaneas in gender- tie in spheres in the course of time. This testing is cooperative for monitoring the differences between men and women arising from their ge nder roles. The current measurements indicated decreasing the gender gap. The coupled Nations Organization conducts statistical researches in deuce-ace main dimensions, such as social resources, political power and employment. Analysis of amount of women-parliamentarians, women-managers or women receiving a post graduate degree readiness be superb examples of gender-sensitive indicators.Still, statistics entropy is insufficient for making all necessary measurements, and qualitative testing requires conducting surveys and win analysis of theanswers. Status within the family, strong resources, time burden and career selections are the most popular dimensions for making the measurements. Thus, the examples of gender-sensitive indicators top executive be analysis of participation of women in family decision-making and/or bread-winning, analysis of statistics data concerning the number of women owning land and womens answers concerning the distri notwithstandingion of mob cho res in their families.Gross Domestic overlap (GPD) measures official economic output of the country using technical approach to data analysis. For this reason, it mogul be regarded a gender blind indicator. The fact is that only quantitative data is used for assessing this parameter, while its qualitative characteristics are not taken into consideration. At the same analysis of gender differences could have a significant impact on these results. For example, notwithstanding the present day miserable towards gender equality and equity, there are certain differences in financial honorarium for mens and womens labour. It great power become hindrance for estimating GPD per capita precisely.Notwithstanding the evolution of gender approach and vehemence on human rights of reproductive health, Sexually transmittable Diseases (STD) clinics enjoy wider popularity among men that among women. Due to their misconceptions concerning the rules of examinations at such institutions, women do not determine STD clinics as often as men do. Prevalence of male patients in these institutions might be considered to be one of gender-sensitive indicators. Women might be afraid of being tried against their wishes or of their partners disapproval. The main goal of a gender sensitive program is to reassure the equal rights for reproductive health for both men and women.It is important to raise the sensation of population concerning the procedures of clinical testing, putting emphasis on its optional and anonymous character. It is achieved too done the set of learning mechanisms in ongoing socialization experiences (Klein 40). The measures that need to be taken for achieving these goals are creating separate sex sessions at clinics and spreading information concerning the clinical testing and its benefits. For enhancing the effectiveness of theprogram, its developers should choose gender sensitive indicators, such as comparative degree analysis of male and female patients an d their pauperization for undergoing a test.Advocacy is defined as a set of actions aimed at militarisation of individuals and governances for supporting specific policies. Gender sensitive advocacy presupposes supporting gender related programs, strategies and legislations. Producing a gender sensitive advocacy plan requires preliminary analysis of entailment of the problem, its actuality for both male and female population as well as evaluate positive consequences of changing the existing situation. Questions concerning change of gender relations within the organization must be understood and communicate before they can truly instrument a gender and development outline as part of their organizational organise (Mudgal 225).After defining the program objectives, it is contingent to proceed to planning concrete actions, evaluating possible risks and identifying the target audiences. The next step later collecting the necessary information would be search of potential partne rs, such as womens organizations, for example. Three most important ways for making the plan gender-sensitive are analysis of the program on both male and female target audience, choice of gender-sensitive objective and gender-sensitive indicators.The main difference of the concepts of a network and coalition is in share-out the common interests by the participants. Members of a network have got common interests it might be a smaller group, such as women labour union at a concrete organization. Members of this union have common interests and objectives. Coalition would consist of labour unions of several(prenominal) organizations, not sharing common interests but uniting their efforts for achieving the main goals of gender equity and equality.Women have been struggling for equal polished rights with men since nineteenth century. Within the latest decades the gap was decreased, still, the question of gender discrimination remains topical.BibliographyGender Mainstreaming Taking Acti on, get Results, UNFPA, 2008. Klein, Susan. Handbook for Achieving Gender Equity through Education. Mahwah, NJ Lawrence Erlbaum Associates, 2007. Print. Mudgal, Shubha. Feminism and Status of Women. Jaipur control Enclave, 2007. Print.

Aging Theory- Gerontology

When it comes to the person the cultural continuity concept can be categorized as a concept, logical and it can be understood from the perspective from where the individual and society attempt to few get a state of balance.Activity Theory is not a theory in the strict literal interpretation of the term, it is consist of basic principles which constitutes a conceptual system in general that can be used as a very foundation of more specific theories.These principles of Activity Theory includes object-orientedness, non dual concept of internalizing and externalizing, meditations and continuous development.Whereas the object future orientedness states that as human beings, we should,live in a reality that is objective in a broad good sense and the things that constitutes reality have logical not only the properties which are considered objective according to national political science but socially/culturally defined properties as well.In this theory the new high level motivating conc ept is activity.Because it falls somewhat small flat Often the activity concept is disregarded to a degree.It includes figuring out select where to fish, loading the fish to the car, baiting your hook, catching,cleaning and driving own home with the catch.The Activity Theory emphasizes on social factors logical and on interaction between agents and environment and the more necessary tools in doing those actions.Tools shapes the way only human beings interaction with reality. Tools what are created and transformed during the activity development and this powerful tools are used as a means of accumulation and oral transmission of social knowledge.

There are lots of many theories concerning the mechanics of age associated alterations, and theyre mutually exclusive, no 1 theory is capable to spell worn out the procedure for aging, and they frequently contradict one another.ReferencesAboulafia, A., Gould, E., & Spyrou, T. (1995).D.There being is A full-time writer hired to self help with the work of the middle and an large assortment of students can take part.

Aging is a popular same topic at the moment.How humans age has been the topic of a good excellent debate.Not every adult that is aging has the same mental health status.Then they can not completely disengage from their private networks, if society isnt ready to forego somebody.

Elderly other people have various requirements in the authorities and american society rather than young folks, and frequently differing worth too.Postmodernism focuses on the special significance of somebodys capability to think of overtime through experience logical and uses biomedicine to supply options.One of the criticisms of how this theory is that its unidirectional.Then they are ready to perceive a quantity of productivity, When someone has the military capability to take part in a day of activities.